Program & Events
Seminars
Sunday September 7th
Designing with Confidence, Buying with Confidence – 11a.m.
Presented by: Keynote lecturer, demonstrator, instructor, consultant and personal coach in all aspects of the Art of Flowers and Design Hitomi Gilliam AIFD, DESIGN 358
Whether you’re selling giftware, jewelry, clothing or FLOWERS, there is a DESIGN to retail sales. Formulating seasonal merchandising concepts and trend forecasting must be the focus for buying at gift shows. Be inspired by the vendors’ new seasonal lines, but YOU must be the DESIGNER who ultimately puts together the unique and creative blend of merchandise that your devoted clientele expects.
Learn to DESIGN with CONFIDENCE, believe in your CREATIVITY, and BUY with CONFIDENCE!!
Monday September 8th
Why Sales Are Killing Small business and What You Can Do About It – 11a.m.
Presented by: Fiona Walsh, FM Walsh & Associates Inc.
Most small businesses settle for less revenue than they can achieve, simply because they don’t know how to tap into it. This presentation identifies the “7 Deadly Sins of Sales” – the things we do that unwittingly undermine our attempts to sell – as well as “5 Tools to Increase Revenue NOW!”
It Pays To Be Green – 1p.m.
Presented by: Lyn Ross, Sustainable Business Services, Metro Vancouver.
Sustainable retail practices are good for business and the community. They are also necessary for retaining and increasing retail appeal to the growing environmentally conscious green consumer. ‘It Pays to be Green’ will explore sustainability practices and green merchandising that retailers and discriminating consumers are beginning to embrace.
“Easier than you Think! – Creating and Marketing your First Business Website” – 3p.m.
Presented by: Stephen Smith, President, Webnames.ca Inc.
Building and marketing a business website can feel like an overwhelming task for many entrepreneurs and small business owners. Fortunately, today’s Internet has many great tools to help you succeed in this task and a big budget is not required. This presentation will cover important considerations for planning and building your website, as well as touch on free and low-cost marketing tools that can help you compete online and attract your target market.
